SEARCH MARKETING

Keyword Research

We discover which keywords and phrases will generate the most qualified traffic to your website.

Directory Submissions

Submit your website to appear in the four major online directories. These are quality (human-edited) directories whose permanent directory listings have proven to show up as valid back links within Google, Yahoo and/or MSN.

Search Engine Submissions

We submit your website to Google, Yahoo, and MSN. For local search clients, we will submit to relevant local and niche directories for your particular business.

Link Building

We work on your behalf to contact other quality websites, blogs, news-related sites, forums, directories and more (all as relevant as possible) to add one-way links pointing back to your website.

Content Development

We develop your website's content and navigational structure to make your website more appealing to search engines.

Website Conversion Enhancement

We continually reengineer your site to minimize the obstacles to conversion (e.g., buy, register, download, request more information, etc.).

Development of Micro-Sites

Most companies no longer have a single website strategy. They create families of interconnected websites that build link popularity and target families of very specific keywords. We develop those types of micro-sites as a regular part of every SEO strategy.

Competitive Intelligence

Discover what your competitors are doing and how to position yourself against them.

Google, Yahoo and MSN paid search programs have grown increasingly complex over the years. Proof of this is the extensive certification program required for Google Adwords and Yahoo Ambassador Programs.

The complexity of pay-per-click programs leaves many companies with large inefficiencies (and large PPC fees), with less than stellar results.

For example — did you know that Google actually penalizes you for not getting clicked very often? Most companies don’t get clicked often and pay dearly for it.

Our Google and Yahoo certified Search Specialists will increase your click-through rate, decrease your conversion costs, raise your position on the page and increase your sales volume — all at the same time. Our paid search services include:

Keyword Research

We discover the keywords and multi-keyword search terms that can provide the greatest amount of quality traffic for the lowest click rates.

Campaign Optimization

We use our extensive knowledge of Google and Yahoo tools to create campaigns that are focused enough to generate high-quality traffic for the lowest rates and broad enough in the right areas not to lose critical traffic volume.

Primary Variable Testing

We run simple A/B tests AND complicated Multivariate tests to find the optimal combination of Ad Copy, Landing Page, Offer, and Bid Price. We will not rest until your campaign is fully optimized and meeting or beating your goals.

Landing Page Development

We will work with you to create optimized landing pages that maximize conversion rates and ROI.

Total Campaign Management

We take a very hands-on approach. We handle all aspects of your PPC programs, including the integration of these programs with your other marketing efforts.

Competitive Intelligence

We analyze your competition and monitor their moves in the market to better understand what may influence your campaigns. We use this competitive analysis to improve your campaigns.

Now that you’ve optimized your website, spent money on pay per click advertising what happens next? The traffic you’re sending to your site needs to be captured. What’s the point in sending traffic to your website if you’re unable to turn your visitors into customers?

The smartest thing you can do for your website is to focus on conversion optimizing. This move will increase the value of your website because it will turn your traffic into sales or leads.

At Bryan Feller & Associates, we do exactly that. We convert your traffic into valuable customers and leads!

Our conversion optimizing service WILL improve your website conversion rate from the moment your visitor lands on your website all the way through to the end of the decision to purchase.

How do we achieve this?

We dedicate a team of professional conversion optimizers to every website we undertake. The goal of our conversion team is to understand your target market, your marketing position, your customers, your industry and your company.

With the gathered information you will see a better communication piece that will portray your unique value proposition to your prospective customers.